POLARIS ALPHA iQ
Concept Creation
Campaign Development
Print & Digital ads
Web Design
Photo Re-touching
The BLVR agency hired me as lead designer to concept a multifaceted ad campaign for the Polaris Alpha iQ pool cleaner. My responsibilities were to generate campaign concepts, create mood boards, source stock images, design initial print, web, and digital assets, and ultimately evolve those assets to completion with the help of the Creative Director and Copywriter. The goal was to develop a campaign that accomplishes the following: Drives perception of Polaris as the most technologically-advanced, leading pool cleaner brand, justifying their higher price point, and drives consumer action.
I was only involved in the concept development and NOT the final production of the assets.
MADE FOR YOUR MODE
Robotic cleaners skew towards a younger demographic (35-45) who are moving out to the suburbs in growing numbers and investing in their backyards to cement their new lifestyle. More tech-savvy and appreciate innovations that make their lives easier by improving convenience and efficiency. Comfortable with paying a premium to secure top-of-the-line quality and performance
ALTERNATE LOGO MARKS
The alternate logo marks are specifically designed for apparel, packaging, stickers, and other applications with restricted vertical and horizontal space. The C marks are used as simple, easily identifiable branding elements, whereas the C badges contain more information about the brand’s identity and are preferred where space allows.
APPAREL
HEADWEAR
BOARD SOCKS
SKATEBOARDS
SNOWBOARDS
WEB DESIGN
With the introduction of Covid-19 we realized how vulnerable our brick and mortar shop can be. We are preparing to launch our new e-commerce site in the Spring of 2021. This platform will allow us to keep customers up-to-date on new products, sales and promotions, and also allow us to share content.
The website was built using the Lightspeed e-commerce platform because we use Lightspeed to manage our retail shop. Lightspeed retail and e-comm sync up very well and we can now manage our on-line inventory with greater precision. Lightspeed presented many design challenges that our back-end developer and I worked through.
YOUTUBE CHANNEL
Commit Snow & Skate
INSTAGRAM FEED
@kidcommit
